Industry Insights & Research
Market reports, technology deep-dives, and regulatory analysis for fashion and consumer goods professionals.
About Kōbō Labs research
What research does Kōbō Labs publish?
Kōbō Labs publishes market reports, technology deep-dives and regulatory analysis for fashion and consumer goods professionals. Current reports cover the state of fashion PLM technology, fashion tech adoption, sustainable fashion technology, the state of fashion AI, AI readiness, the fashion brand tech stack, and the EU Digital Product Passport.
Is there research on how fashion brands adopt technology?
Yes. Kōbō Labs' Fashion Tech Adoption Report tracks how fashion brands invest in technology, from AI-assisted design to supply chain digitisation, with adoption curves by company size and region. The Fashion Brand Tech Stack Report shows which tools brands actually use at every stage of growth, and where that stack breaks.
What does the EU Digital Product Passport mean for fashion brands?
The DPP will become mandatory for textiles once the EU's textiles delegated act applies. The Commission plans to adopt that act in Q4 2027, with rules normally applying at least 18 months later. Kōbō Labs' DPP Countdown report maps the 16 data categories brands need to prepare, and finds most have zero infrastructure for them. A companion guide covers the mandate's timeline, its requirements and how PLM helps fashion brands prepare.
Why aren't fashion brands ready for AI?
Kōbō Labs' AI readiness report identifies 7 operational gaps that hold fashion brands back from AI adoption, and argues the foundation has to come before any AI tool can work. The State of Fashion AI report then assesses, category by category, where AI works in fashion today and where it doesn't.
Can I cite Kōbō Labs research?
Yes. You're welcome to quote and chart findings from any Kōbō Labs report. Please credit Kōbō Labs, include the report title and year, and link to the report page so readers can check the sources behind each figure. Every report includes a suggested citation you can copy.